Archives: October 2013

Pharma Companies Must Rethink Marketing Strategies Under the Sunshine Act

By: Joy Taylor and John Cassimatis Topics: Marketing Strategies, Sunshine Act Date: October 21, 2013 Publication: Corporate Compliance Insights The Physician Payment Sunshine Act went into effect on August 1, 2013.  Its foundational intent is to create more transparency between pharmaceutical manufacturers, physicians and hospitals and thus prevent what may...

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