Corporate Social Responsibility: How to Prioritize Doing Well — and — Doing Good

TayganPoint sat down with CEO, Joy Taylor to discuss her thoughts on corporate social responsibility in today’s marketplace. Here’s what we found out…

  1. How do you view corporate social responsibility?

In the world of business, being socially responsible is not a requirement, but being socially responsible is certainly a good idea.  For example, if an individual is capable, then they should use their gifts and talents to help others by way of their own lens of social responsibility.  But for organizations who strive to have a mission and vision beyond making a profit, they too should find a way to highlight and prioritize social responsibility as part of their organizations culture. Companies don’t have to “donate 10% of their gross profit to a cause”, or “donate a pair of shoes for every pair they make”, but when is it ever a bad idea to do something which engages your people to have a shared opportunity of helping others?  There are countless individuals, organizations and populations in need of assistance and for many, no amount is too small.

  1. Do you feel CEOs should only do socially responsible things if they’re confident that their company is performing well financially?

CEO’s should NEVER equate social responsibility with financial performance; These two items should not be in the same mathematical equation.  In addition, I would discourage any CEO from making social responsibility a priority above their people and the clients.  Being socially responsible does not require financial investment – – it requires your time, which no matter who you are, is free.  While being financially strapped is a reason for not being socially responsible, I encourage you not to use it as an excuse.

  1. In both clients and your own company, have you seen a significant shift in corporate social responsibility in recent years?

Yes, and in fact, organizations and society should thank a millennial for some of that momentum.  For whatever the reason, this generation is driving the behavior of many corporations to become far more conscious and aware of the importance of social responsibility to the overall employee happiness scale, which equates to employee retention, and ultimately relates to profitability.  This shift towards giving, caring and long-term planet sustainment is also driving the investment community to make choices about organizations that put PEOPLE first……and that means people’s needs first:  the food, water and shelter kind.  There are indeed financial organizations investing in companies because they are prioritizing social responsibility as a profitability metric.

 

If you’d like to talk more about corporate social responsibility, or have feedback to share — I’d love to continue the conversation.

Joy Taylor  |  CEO & Co-Founder  |  TayganPoint Consulting Group  |  jtaylor@tayganpoint.com  |  LinkedIn  |  Twitter:  @JoyTaylorSays 

One thought on “Corporate Social Responsibility: How to Prioritize Doing Well — and — Doing Good

  1. Adam Berman

    Walking the talk every minute of every day………You have created a culture at TayganPoint that doesn’t only have a flashy “Values” web page, it is ingrained in our corporate DNA. Making an impact in our communities individually and collectively. It includes the on-boarding of new clients, recruiting new professionals to our team and literally a daily focus on being a responsible and compassionate corporate entity made up of extraordinary people.

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