Let’s say that your company provides innovative medicines or medical devices to patients. Maybe you work for a biotech, a medical device company, or big pharma. You know you could be making better use of information technology to engage patients. But, where should you start? What should you consider? Start...
Tag: Customer Centricity
In case you missed it — Key Take-Aways from our Spring Forum, Eliminating Silos: Enabling Engagement Across the Value Chain
“Customer centricity”, “patient engagement”, and “patient-focus” are popular buzzwords in the pharmaceutical industry as companies continue to adapt to an ever-evolving customer landscape. So, what’s getting in the way of transforming these businesses to fully embrace a more horizontal, end-to-end approach? TayganPoint Consulting Group hosted a panel with leaders...