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Blog

Eliminating Silos: Embracing Customer Centricity in Drug Development

By:  Mark Lane, Consultant, TayganPoint Consulting Group “Customer centricity”, “patient engagement”, and “patient-focus” are popular buzzwords in the pharmaceutical industry as companies try to adapt to an ever-evolving customer landscape.  It’s been predicted that patient engagement is the next big movement in the industry – and it truly is.  Of course, there are multiple approaches to ensuring customer-centricity.  For example, several companies have appointed executives whose are accountable for driving patient engagement, other approaches include...

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